Available · 2026 Navi Mumbai · IN Performance · Social Media

Curious creative, building with intent. strategy. stories. heart. intent.

/ The Intro

I'm Oshin Saxena, a performance and social media marketer running end-to-end marketing for a D2C apparel brand. I plan the campaigns, build the creatives, and read the numbers after, because the strategy and the execution shouldn't live in different heads.

/ Currently

Marketing lead at The House of Goods

/ Running

Paid social, SEO & store conversion

/ Last Shipped

THG × Meta Ads conversion campaign

/ Open To

Full-time roles & freelance projects

Curious by default✦ Designs with intent✦ Builds with AI✦ Writes with heart✦ Curious by default✦ Designs with intent✦ Builds with AI✦ Writes with heart✦

About / 01

Curious by nature,
creative by craft.

📍 Navi Mumbai, IN Oshin Saxena

Marketing, for me, is where analysis meets imagination, and that's exactly the space I want to work in.

/ BMS · CGPI

9.85

BMS · SIES Nerul

Meta conversion campaign · The House of Goods

/ Spend

₹5K

Managed ad spend

/ Carts

147

Add to carts at ₹23.78

My journey into marketing wasn't a straight line. I spent over a year in financial research at Morningstar early in my career, which taught me how to read data and spot patterns, a skill that still shapes how I approach campaigns today.

But creativity has always been the louder half of me. A graphic design internship at BookMyShow got me hooked on visual storytelling, and I realised I wanted a career where strategy, design and story could live side by side.

Today I run end-to-end marketing for The House of Goods, a D2C apparel brand on Shopify, across organic and paid social, content strategy, SEO and store conversion. I completed my Advanced Certification in Digital Marketing at IIDE in May 2026, and I build with AI across the whole workflow.

/ The Pivot

Financial research taught me to read patterns. Marketing lets me write them.

Skills & Certifications / 03

What I bring to the table.

/ 01

Performance Marketing

Campaign planning, ad optimisation, audience targeting and budget allocation across paid social.

/ 02

Google Ads & SEM

Search, Shopping, Display and YouTube. Ad copywriting, bid and budget optimisation.

/ 03

Social Media Marketing

Instagram and Facebook content strategy, four-pillar calendars, community management and engagement tracking.

/ 04

SEO & Keyword Research

Keyword research, on-page SEO, Google Search Console and link building.

/ 05

Content & Creative

Content calendars, SEO copywriting and short-form video, plus the design work that goes with it.

/ 06AI-first

Generative AI

Using AI tools across the workflow, from ideation to image and video generation. The fastest member of my creative team.

The Stack / 01

Marketing Stack

5 tools

01 / Search

Ads

Google Ads

Search, Shopping, Display and YouTube. Building full-funnel paid campaigns end to end.

02 / Social

Meta Ads Manager

Instagram and Facebook campaigns. Audience targeting, creative testing and performance tracking.

03 / Insights

Google Analytics 4

Reading the story behind the numbers. Behaviour, attribution and audience insights.

04 / SEO

Search Console

Technical SEO setup, indexing checks and tracking how key pages actually rank.

05 / Store

Shopify

Running a storefront end to end, from product pages to the conversion drop-offs in between.

The Stack / 02

Creative Stack

2 tools

04 / Design

Canva

My everyday design workspace. From social posts to full campaign decks.

05 / Polish

Adobe Photoshop

For the detailed creative work, photo edits and the final polish that takes things pro.

Credentials / 03

Certifications

4 issued

May 2026↗

Experience / 04

Where I've worked,
what I've learned.

Jul 2026 — Present

Marketing Lead (Freelance)

The House of Goods

Running end-to-end marketing for a Shopify apparel brand across paid social, organic content, SEO and store conversion. Planned and executed a ₹5K Meta conversion campaign across cold prospecting and retargeting, generating 147 add to carts at ₹23.78 each with a 12.04% CTR. Diagnosed funnel drop-offs through Shopify and Ads Manager data. Built the Instagram content engine on a four-pillar strategy and produce all campaign visuals and video creatives.

D2C

Apr 2024 — May 2025

Research Associate

Morningstar, Inc.

Conducted market research on early-stage companies. Analysed funding data and competitive positioning. Built detailed company profiles while maintaining 99%+ data accuracy.

Finance

Apr 2022 — Jun 2022

Graphic Design Intern

BookMyShow

Designed digital creatives and promotional banners for movie and live event campaigns across India and Sri Lanka. Collaborated with the marketing team to keep visuals consistent and delivered on tight deadlines.

Design

Education / 05

Where it all started.

Nov 2025 — May 2026

Advanced Certification in Digital Marketing

IIDE, The Digital School

Learned social media marketing, performance marketing, Google Ads, SEO, content strategy and analytics through hands-on, brand-led projects.

Certified

Sep 2020 — May 2023

Bachelor of Management Studies

SIES, Nerul · CGPI 9.85

Led the digital creatives team for the college fest social media. Managed the content calendar and online visual execution across event promotions.

Degree

AI Lab / 06

My AI-first workflow.

I don't just use AI, I build with it. Every campaign, post and idea goes through a stack of tools that help me think faster, create smarter, and automate the boring bits.

01 / LLM

GPT

ChatGPT

Content ideation, caption drafting, briefs, and brainstorming hooks that stop the scroll.

02 / Vision

Gemini + Nano Banana

My image generation go-to. Fast visual concepts, mood boards and creative variations.

03 / Long-form

Claude

Long-form writing, strategy, thoughtful editing, and anything that needs nuance over speed.

04 / Motion

Google Flow (Veo 3)

AI video generation for short-form reels, ad concepts and motion content.

05 / Agents

Make.com

No-code automation. Connecting tools, building AI agents, saving hours every week.

Live · @thenoriworld

Nori, an AI world on Instagram.

A solo run AI character. Concept, content, community, all me. One reel crossed 120K+ views and pulled in a whole comment section of people tagging each other.

Built entirely with AI.

Read the case study ↗

Live · Try it

Bahana, an AI experiment in the wild.

A fun little AI experiment built with Claude that writes excuses for anything. Punch in your scenario, set the vibe, and let it cook up a believable bahana, the Hinglish way.

Bahane banao, judgment paao.

Visit Bahana ↗

Curious creative, building with intent. strategy. stories. heart. intent.

Curious by nature,creative by craft.

Campaigns, creatives& experiments.

₹5K, 147 carts,1 sale.

JoySpoon× Google Ads.

UrbanSpaceDil se Designed.