JoySpoon
× Google Ads.

The Brief

Build a Google Ads campaign strategy for JoySpoon. The goal was a full-funnel paid plan across Search, Shopping, Display and YouTube, with platform setup, ad creatives and budget logic, all working together to drive both reach and conversions.

My Approach

I started by studying JoySpoon's current Google Ads strategy and figuring out what was missing. From there, I built the plan piece by piece.

• → Researched the brand's existing Google Ads strategy and identified gaps
• → Recommended the right campaign types, SEM, YouTube Ads and Display
• → Structured the campaigns with the right hierarchy of ad groups and keywords
• → Set bidding strategy aligned with the campaign goal
• → Mapped keywords with relevant match types and audience targeting
• → Wrote ad copy variations and built two AI-generated video ads using Veo 3
• → Allocated budget across Search, Display and YouTube with platform setup screenshots

Tools Used