A brand-led social media campaign built from the ground up. Content strategy, creatives and reels that turn walls into stories.
Work on the brand's social media from the ground up. Identify gaps and opportunities, run a full social media metrics audit of the brand and its competitors, build an organic-plus-paid social plan, and design the creatives and content calendar that bring it all to life.
I started by digging into who the brand was really talking to, mapping out the target audience before anything creative happened. Then I ran a full audit of the brand's social presence alongside its competitors, so I could see where the gaps were and where we had room to stand out.
From there, I built the organic and paid plan together, shaped the content calendar around the audience insights, and designed the creatives in Canva and Photoshop. I leaned on ChatGPT, Gemini and Google Flow to speed up ideation, scripting and short-form video.
Two scroll-stopping pieces from the brand calendar, a quiet square post that anchors the campaign and a story poll that gets the audience talking back.
A teaser reel built around a family using UrbanSpace products at home, a quiet little story of how the right pieces turn a house into happiness.